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| India Denim Day - Campaign To Promote HIV and AIDS Awareness |
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In India
people in the age group of 15-29 years comprise almost 25 percent of the
country’s population. However, at the same time, this age-group also
accounts for 31 percent of AIDS burden. This clearly indicates that young
people are at high risk of contracting HIV infection. Also, the youth in our country, like elsewhere, can also play a major role in
the fight against HIV and AIDS.
Denim represents youth and energy. Taking this further, Denim Club India has taken the lead and conceptualized a
campaign linking Denim and HIV and AIDS Awareness.
On behalf of the entire textile and apparel fraternity, Denim Club India has made a small beginning by way of initiating an HIV and AIDS awareness
campaign in the year 2008 and constituting India Denim Day which shall be organized every year on 1 December to coincide with the World AIDS Day - with
the objective of contributing the proverbial drop in the ocean - to support and promote HIV and AIDS Awareness.
The significance and relevance of this initiative can be very easily understood by considering the fact that the textile, apparel and retail industry
segments are labor intensive and employ migrant labor in large numbers.
It is extremely important to address the HIV & AIDS issues at work-place, as it affects the most productive segment of labor. The epidemic is staring us
in the eyes, & India has the third highest number of HIV infected people, in the world. |
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| Mission |
Raising awareness amongst the civil society and to reduce stigma and discrimination towards People Living with HIV (PLHIV) and promote `Living Positive` amongst those already infected.."
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| Vision |
Create public private partnership, in, and supported by, the textile, apparel and retail industry, for adoption of HIV and AIDS workplace policy to prevent workplace discrimination and ensuring employment for people living with HIV."
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