India's Only Campaign Dedicated to Promote HIV and AIDS Awareness In Textile and Apparel Industry
India Denim Day - 1 December 2010 - An Initiative to support HIV/AIDS Awareness in Textile and Apparel Industry - organized by Denim Club India
DCI India Denim Day 2008 : Run-up Campaign - 10 Nov. to 30 Nov.
A run-up campaign was organized from 10 Nov. to 30 Nov. 2008, prior to the foundation of the India Denim Day on 1 December, 2008.

The run-up started with the commissioning and launch of the campaign portal - http://www.indiadenimday.org.

Subsequently, Awareness Sessions and competitions were organized in schools, colleges, organizations, and road shows at public places, with our team of Resource Persons and Volunteers - who came together with us through our associates - SAHARA Centre for Residential Care & Rehabilitation, TARSHI, SPYM, and The YP Foundation.
Road Shows
Two road show were organized in New Delhi during the run up campaign on 16 November and 23 November, 2008. As part of the road shows, we talked to a large number of people about HIV & AIDS at the following locations
HIV/AIDS Awareness Sessions and competitions at Schools/Colleges
During the campaign we reached out to the students at different schools and colleges  and organized Awareness Sessions which were conducted by qualified and trained personnel, through our associates for India Denim Day 2008.

The students were provided information on HIV & AIDS, the difference between HIV and AIDS, the methods of transmission of HIV. The students were also sensitised on the need to support People Living with HIV [PLHIVs] and the significance of reducing the levels stigma and discrimination directed at People Living with HIV.

  • Delhi Public School, Mathura Road
    An awareness session was organized at Delhi Public School, Mathura Rod, New Delhi for the students from two sections of class 8th on 24th November, 2008, the session was also attended by the peer educators of the school.

    A Poster making competition was also held at the school post the session. The students whose posters were adjudged to be the best were Ms. Disha Kashyap, Mr. Avi Jain, and Ms. Kritika Suneja.
     
  • Sri Venkateswara College, South Campus

    An interactive awareness session was organized at the Sri Venkateswara College, South Campus, New Delhi, on 24 Nov. 2008.

    Prior to the knowledge dissemination session, a debate competition was held. The topic for debate was 'How can the awareness of HIV and AIDS be raised most effectively - by targeting civil society at large or only high risk groups?'.

    There were a total of 12 participants. Ms. Anushree Deb, Ms. Sita Priya Moorthy and Ms. Chishta Kochar were the best performers.

    At the end of the session, the participants indicated that they felt that there was a need for conducting more such sessions on a regular basis, so that more and more people are made aware of the issues relating to the pandemic of HIV and AIDS.
     
  • JD Institute of Fashion Technology, Haus Khas

    A session was organized for the students of JD Institute of Fashion Technology on 26th November, 2008 during which the students answered a basic quiz on HIV and AIDS. “Blood Brothers” - a short film on HIV and AIDS, made by the renowned film-maker Vishal Bharadwaj, as a part of the AIDS Jaago Project, was also screened.

    A t-shirt design competition was also held for the students of JD Institute. The students were provided with t-shirts who designed them with messages on the theme Living Positive.
     
  • Eicher School, Faridabad

    An awareness session was organized at Eicher School, Faridabad on 28th November, 2008. The awareness session was conducted by Mr. Michael Marshall, of Sahara Centre for Residential Care & Rehabilitation.

    Poster making and debate competitions were also held at the school. The topic for debate was - 'How can the awareness of HIV and AIDS be raised most effectively; by targeting civil society at large or only high risk groups?'

    The winners of the debate competition were Ms. Shubham, Ms. Chetna and Ms. Shivani.

    The winners of the poster making competition were Mr. Shashank Sharma, Ms. Shivani Mathur and Ms. Y. Shravani.
HIV/AIDS Awareness Sessions in Organizations
We reached out to the floor level production workers in various garment manufacturing and processing units to help dispel myths, educate them and make them more aware of safer sex practices.

We also conducted sessions and interactive discussions with officer level staff and providing them with factual information about modes of HIV transmission.
  • Rashi Wears Pvt. Ltd., Noida

    On 18th Nov, 2008 a session was organized for the women operators of Rashi Wears Pvt. Ltd., Noida. A group of 30 women workers participated in the awareness session conducted by Mr. Michael Marshall, of Sahara Centre for Residential Care & Rehabilitation.

    The participants, as we noticed in the beginning of session, were mostly ignorant about HIV & AIDS and the various issues that relate to germination and progression of these. The participants learnt more about prevention and caution.

    At the end of the session, the responses from participants indicated that they had found the session informative and useful.
     
  • Sarla Fabrics Pvt. Ltd., Ghaziabad

    Two sessions were organized at Sarla Fabrics, Ghaziabad on 18th Nov., 2008. First session was conducted for the shop-floor workers of the company, in which the participants were provided with information on HIV and AIDS.

    The second session, held with the executives and managers of the Company was an interactive session in which the participants shared their thoughts and views relating to the issue of HIV and AIDS and on Living Positive. Mr. Pankaj Narula, CEO also participated in the interactive session.

    After initial inhibitions, the executives started coming out with the doubts / queries they had in their mind and also sharing their own thoughts. The participants also felt that there definitely was a need for spreading more awareness about HIV and AIDS and that even though they had come in thinking they knew all, they had learnt several things which they were simply unaware of or had their misconceptions cleared.

    One of the points discussed was regarding employing people who are living with HIV. After discussion on issues such as loss of productivity, leaves etc. It was encouraging to note that after some discussion most participants were of the view that being HIV positive is not a deterrent for carrying out the tasks at work.
     
  • Bhaskar Industries Ltd., Mandideep

    Two sessions were organized on 20th Nov., 2008 at Bhaskar Industries, Mandideep. The sessions were conducted by volunteer trainers from the Gandhi Bhawan Trust, Bhopal.

    First session was conducted for the shop-floor workers of the company, in which the participants were provided with information on HIV and AIDS.

    The second session was held with the executives and managers of the Company. It was an interactive session in which the participants shared their thoughts and views relating to the issue of HIV and AIDS and on Living Positive.
     
  • Benu Textiles, Amritsar

    Sessions were organized at Benu Textiles, Amritsar on 26th November, 2008. The sessions were conducted by Mr. Manish Kumar from SYPM, Technical Support Unit, Punjab, Himachal Pradesh and Chandigarh.

    Mr. Sandeep and Mr. Rajat, owners of Benu Textiles were very forthcoming about taking the lead in getting the awareness sessions organized at their company and extending their support in taking this initiative further.

    First session was conducted for women shop-floor workers of the company and he second session was held with male workers of the Company. The participants were provided with information on HIV and AIDS.

    One of the workers Mr. Dinesh was identified in Benu Textiles, to be matured as a Peer educator.
     
  • Leela Dyeing, Amritsar

    An awareness session was organized on 27th November, at Leela Dyeing, Amritsar. The session was conducted by Mr. Manish Kumar from SYPM, Technical Support Unit, Punjab, Himachal Pradesh and Chandigarh.

    Mr. Rajesh Kumar of Leela Dyeing was very forthcoming about taking the lead in getting the awareness sessions organized at their company and extending their support in taking this initiative further.

    The session was conducted with a group of around 20 shop-floor workers of the company, in which the participants were provided with information on HIV and AIDS.

    Two workers, who are very knowledgeable, have been identified in Leela Dyeing, to be matured as Peer educators. The workers shall be provided further training by SPYM to work as peer educators so that the awareness campaign can be taken forward on a continuous basis.

    The promoters of Leela Dyeing were very supportive of the initiative, and appreciated that this will enable the industry to make it possible to check the spread of HIV in the worker community, and also, in the long run, make it possible for the industry to create employment opportunities for infected persons, thus enabling them to live a normal self-sustaining life.
IDD Treasury of Pledges
Ms. rajesh kumar, India
I will RESPECT and SUPPORT People Living with HIV
Dr. xlfiuzevr xlfiuzevr, Virgin Islands, U.s.
I will VOLUNTEER for an HIV and AIDS cause
Ms. Mrigakshi Pathak, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Vineet Gera, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Ashish Rohilla, India
I will VOLUNTEER for an HIV and AIDS cause
Ms. Ritu Singh, India
I will RESPECT and SUPPORT People Living with HIV
Mr. Y. M. Sakthivel, India
I will RESPECT and SUPPORT People Living with HIV
Mr. Y. M. Boobalan, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Rajeev Kathuria, India
I will SPEAK to my friends and/or family about HIV and AIDS
Ms. Shilpa Sharma, India
I will RESPECT and SUPPORT People Living with HIV
Ms. Belshri Brahma, India
I will VOLUNTEER for an HIV and AIDS cause
Mr. Kshitij Bupta, India
I will ADOPT safer sex practices
Mr. Anubhav Pradhan, India
I will VOLUNTEER for an HIV and AIDS cause
Mr. R. Kapur, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Y. M. Mohan Raj, India
I will join a RALLY for an HIV and AIDS cause
Ms. Ajay Mathur, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Sanjay Chawla, India
I will RESPECT and SUPPORT People Living with HIV
Mr. O. P. Kumar, India
I will ADOPT safer sex practices
Mr. Anil Wadhwa, India
I will join a RALLY for an HIV and AIDS cause
Mr. Nikhil Goyal, India
I will VOLUNTEER for an HIV and AIDS cause
Mr. Mahender Tawar, India
I will DONATE for an HIV and AIDS cause
Mr. Ashish Viswas, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Money Vohra, India
I will join a RALLY for an HIV and AIDS cause
Mr. Akhilesh Sutrave, India
I will ADOPT safer sex practices
Mr. Sourav Das, Bangladesh
I will ADOPT safer sex practices
Mr. Ajay Gupta, India
I will DONATE for an HIV and AIDS cause
Ms. Urvazi Wadia, India
I will RESPECT and SUPPORT People Living with HIV
Ms. Ranjit Kaur, India
I will RESPECT and SUPPORT People Living with HIV
Ms. Sameera Ahmed, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Aloke Sethi, India
I will RESPECT and SUPPORT People Living with HIV
Ms. Sukanya Kar, India
I will VOLUNTEER for an HIV and AIDS cause
Ms. Arundhuti Gomes, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Rupesh Kumar, India
I will join a RALLY for an HIV and AIDS cause
Mr. Dineshbabu Garikapatty, India
I will RESPECT and SUPPORT People Living with HIV
Ms. Rashna Patel, India
I will RESPECT and SUPPORT People Living with HIV
Ms. Prachi Singh, India
I will RESPECT and SUPPORT People Living with HIV
Mr. P. S. Srinivas, India
I will DONATE for an HIV and AIDS cause
Mr. Anil Sood, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Sushil Makker, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Brijesh Verma, India
I will VOLUNTEER for an HIV and AIDS cause
Ms. Anant Pradhan, United States
I will DONATE for an HIV and AIDS cause
Mr. Virender Sharma, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Rajesh Dudeja The Brand Express, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Eapen Vettath, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Sharad Diwan, United Arab Emirates
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Ravi Shankar, United States
I will DONATE for an HIV and AIDS cause
Mr. Francis Joseph, India
I will RESPECT and SUPPORT People Living with HIV
Ms. Arpita Das, Poland
I will VOLUNTEER for an HIV and AIDS cause
Ms. Balu A., United States
I will ADOPT safer sex practices
Mr. Anil G., United States
I will ADOPT safer sex practices
Mr. D Kay, India
I will ADOPT safer sex practices
Mr. Sunil Kaul, India
I will SPEAK to my friends and/or family about HIV and AIDS
Ms. Prabha N, India
I will SPEAK to my friends and/or family about HIV and AIDS
Ms. Vinita Saxena, India
I will VOLUNTEER for an HIV and AIDS cause
Ms. Priyanka Badhwar, India
I will SPEAK to my friends and/or family about HIV and AIDS
Mr. Rajesh Dudeja, India
I will SPEAK to my friends and/or family about HIV and AIDS
India Denim Day - 1 Dec 2008 - To Support and Spread HIV and AIDS Take The Pledge, Now!
India Denim Day - 1 Dec 2008 - To Support and Spread HIV and AIDS Tell Your Friends
Denim Club India - India's one and only club community for Denim Professionals India Denim Day 2008 Report
Denim Club India - India's one and only club community for Denim Professionals Run Up Campaign Events in 2008
2008 Campaign Overview
16 Nov. : Road Show in New Delhi
18 Nov. : Session at Rashi Wears, Noida
18 Nov. : Session at Sarla Fabrics, Ghaziabad
20 Nov. : Session at Bhaskar Industries Ltd., Mandideep
23 Nov. : Road Show in New Delhi
24 Nov. : Session at DPS Mathura Road, New Delhi
24 Nov. : Session at Sri Venkateswara College, New Delhi
26 Nov. : Session at Benu Textiles, Amritsar
27 Nov. : Session at Leela Dyeing, Amritsar
28 Nov. : Session at Eicher School, Faridabad
Denim Club India - India's one and only club community for Denim Professionals Our Associates in 2008
JD Institute of Fashion Technology
Sahara Centre for Residential Care & Rehabilitation
Society for the Promotion of Youth & Masses - TSU
Talking About Reproductive & Sexual Health Issues
The Youth Parliament Foundation
Denim Club India - India's one and only club community for Denim Professionals Featured Videos
Top 10 Myths Relating to HIV & AIDS
Truth About AIDS / Facts About HIV
 
Roadshow at City City Square Mall, Rajouri Garden 
Session at Rashi Wears Pvt. Ltd., Noida 
Session at Sarla Fabrics, Ghaziabad 
Session at Bhaskar Industries, Mandideep 
Roadshow at Priya Cinema Complex, Vasant Vihar 
Session at DPS, Mathura Road 
Session at Sri Venkateswara College, South Campus 
Session at Benu Textiles, Amritsar 
Session at Leela Dyeing, Amritsar 
Session at Eicher School, Faridabad 
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